5 Questions You Need To Ask When Interpreting Client Demands

Interpretation of client demands is crucial in order to provide your (potential) client with the right answer(s). It is essential to know what their pain is, the problem they want to solve, what goals they want to achieve or what is important to them. In regular sales processes you of course have the chance to actually speak to your client. The tender business is (often) a paper based exercise. This makes it difficult to track down the actual demand of your client, since you are probably not allowed to directly contact your client during the process to ask the right questions. Especially when you are applying for tenders in Europe, your client has to deal with European tender law. This law p

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